More Online Shoppers Reading Reviews Before Purchasing

It seems that the recent economic crisis has changed the thinking of shopping online, 'how to shop, where to buy and what to buy. According to a survey of PowerReviews, online shoppers spend more time reading reviews before buying in those days. 64 percent of consumers say they spend at least 10 minutes reading reviews before making a purchase, compared with 50 percent in 2007. The same report indicated that 33 percent of buyers spend half an hour or more on reviews, compared with 18 percent in 2007. These data clearly show the importance of online reviews.

Advantages of monitoring online reviews
Internet reviews are evaluated opportunities and play a key role in influencing the decision to purchase the client. Internet surveys demand from customers who use the Internet at all stages of the buying process, as they offer the existing customer experience model, services, policies, etc. It is important to include online surveys and reviews of Web sites, as they help to retain existing customers and creates the initial confidence of potential customers. Online reviews a positive impact on sales due to increase confidence among existing and potential customers.

Reliability
Potential customers see online reviews authentic and genuine views of other clients, and believe that they receive accurate information. Internet reviews are an effective tool for online stores to communicate with customers. A large number of positive reviews on sites mentioned a satisfactory customer experience is likely to inspire confidence in potential clients. Potential client feels comfortable and satisfied after reading the comprehensive assessment of the product with a lot of customers.

You can change the consideration set
Customers typically a short set of brands / companies that they will focus on the purchase, is also the consideration set. Clients content as a product or website ratings and reviews, consumer ratings and reviews can determine whether the brand is part of the consideration set of online shoppers. The information in the customer ratings and reviews can purchase decision. In addition, the positive feedback to improve the ratio of clients to produce. Online reviews help your products to find a place in the consumers' attention a lot.

Confirmation
Online reviews and comments on the website of online retailers provide confidence in new customers that the product stands for professionalism, quality, reliability and security. Reviews of previous clients to reassure potential buyers that it is safe to deal with. Internet surveys also increase conversion rates, as they increase confidence among the first visitors. Existing and new clients will trust the retailer ultimately increase sales.

Social media sites have to capture consumer confidence
PowerReviews study also shows that social media sites, including Facebook still capture consumer confidence. Troika places to review the overall retail Web sites (65 percent), followed by manufacturer's brand name websites (58 percent), Amazon.com (53 percent), review sites (37 percent), specialty publications (27 percent) and specialties or sites Enthusiasts (15 percent). Only 6 percent of respondents said that social media sites have their top place for the guests.

Internet surveys is based on online service customers, too. Because buyers appreciate the customer service, positive feedback will come for the quality of customer service. A study conducted by Stella office believes that e-commerce sites is known good customer service more loyal customers on the Internet. This year, U.S. consumers are willing to spend an average of 9.7 per cent more great customer service. While online shoppers are willing to pay 10.7 per cent, even higher premium for good customer service.

The more the content of the review is available on the Internet, buyers can easily find it and read it. They are interested in finding information that is useful for them. Therefore we can say that online reviews affect customer buying behavior.

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